Pixelzz Creative Studio Brand & Style Guide
Your brand is more than a logo—it’s an experience.At Pixelzz Creative Studio, we believe your brand is the sum of every interaction someone has with your business. From your logo and website to advertising, photography, messaging, and even the customer service you provide, each piece works together to create a complete brand experience.
Think of your logo as the sign on your front door. But your “front door” could be your website, your storefront, or the very first interaction someone has with your team. That impression sets the tone for everything else.
This guide is both a showcase of our own brand system and an example of how we help businesses create organized, intentional brand experiences that resonate and last.
Logos
Our logo is the cornerstone of the Pixelzz identity. We use variations to maintain consistency across digital, print, and social platforms. A strong logo is important—but it’s only the beginning of telling your brand’s story.
Primary Logos
All logo files contain vector, JPG, and PNG versions, in both full color and reversed options. The primary logo is the multi-color* version with the mono-color being the secondary version when a more toned-down look is desired. The wordmark logo is for use when a one color logo is required.
Alternate Logomarks
All logo files contain vector, JPG, and PNG versions, in both full color. The primary logo mark is the multi-color* version with the mono-color being the secondary version when a more toned-down look is desired. This is also the Pixelzz favicon
Typography
Typography brings personality and tone to your communications. Pixelzz uses a mix of clean, modern type with handcrafted lettering for expressive brand moments. Fonts carry emotion—serif, sans serif, script—each choice influences how your audience feels when they engage with your brand.
Color Palette
Color is one of the fastest ways to spark recognition. Our palette reflects creativity, clarity, and bold storytelling. Consistent use of color ensures your brand looks professional and trustworthy across every touchpoint.
The primary brand colors are dark teal, lightest teal, and pink. Light teal creates a slight tone on tone effect for graphics.
Pixelzz Dark Teal
HEX #003a4f
CMYK C 98 M 70 Y 47 K 40
PANTONE 548 C
Lightest Teal
HEX #8bcdcf
CMYK C 44 M 2 Y 20 K 0
PANTONE 324 C
Light Teal
HEX #87c8c9
CMYK C 46 M 4 Y 22 K 0
PANTONE 7464 C
Pink
HEX #eb7490
CMYK C 3 M 69 Y 22 K 0
PANTONE 190 C
Pink
HEX #eb7490
CMYK C 3 M 69 Y 22 K 0
PANTONE 190 C
Pink
HEX #eb7490
CMYK C 3 M 69 Y 22 K 0
PANTONE 190 C
Yellow
HEX #fcd21d
CMYK C 2 M 15 Y 96 K 0
PANTONE Yellow 012 C
Medium Teal
HEX #246070
CMYK C 87 M 51 Y 43 K 19
PANTONE 7477 C
Smoky Teal
HEX #46848f
CMYK C 75 M 35 Y 38 K 5
PANTONE 5483 C
Vibrant Pink
HEX #fc5474
CMYK C 0 M 82 Y 36 K 0
PANTONE 184 C
Green
HEX #3abb9b
CMYK C 70 M 0 Y 51 K 0
PANTONE 7465 C
Purple
HEX #7567a1
CMYK C 62 M 66 Y 10 K0
PANTONE 7676 C
Neutral Black
HEX #333333
CMYK C 69 M 63 Y 62 K 58
PANTONE #Neutral Black C
Implementation Guidelines
Digital Applications
Use HEX values for web design, digital graphics, and screen-based applications. Ensure proper contrast ratios for accessibility.
Print Materials
Use CMYK or Pantone values for print projects. Always request color proofs to ensure accurate reproduction.
Photography & Visual Style
Photography is more than imagery—it’s mood, tone, and story. At Pixelzz, we use photography that feels authentic, creative, and engaging, supporting the personality of the brand rather than overwhelming it.
Messaging & Voice
Words matter. Messaging is what ties design and strategy together. We create brand stories with clarity, confidence, and personality, ensuring every communication feels consistent and true to your mission.
Mission Statement
To create purposeful, original design that blends creativity with strategy—helping businesses and organizations tell their stories, connect with their audiences, and grow with clarity and impact.
Core Values
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Creativity with Purpose–Every design should be more than beautiful; it should solve a problem, tell a story, and inspire action.
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Partnership–We believe in collaboration. Our clients are experts in their fields, and we bring design expertise to create work that succeeds together.
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Integrity–Original, handcrafted design built with respect for intellectual property, authenticity, and trust.
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Adaptability–Design and technology evolve quickly. We stay curious, learn continuously, and adapt to keep our clients ahead.
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Joy in the Process–Work should be creative, energizing, and even fun. Our projects are serious in impact but enjoyable in experience.
Positioning Statement
Pixelzz Creative Studio is a Madison, Wisconsin-based design studio specializing in branding, illustration, web design, and content marketing. Unlike one-size-fits-all design services, Pixelzz creates truly custom, handcrafted solutions that combine artistry with marketing strategy. Our work helps businesses transform not just how they look—but how they are experienced.
Key Messaging Pillars
- Brand Experience Beyond the Logo
- Your brand isn’t just your logo—it’s the overall experience your audience feels at every touchpoint.
- From websites to photography, messaging to customer service, we help you shape that complete experience.
- Design + Strategy
- Design that’s not only beautiful but backed by strategy, marketing knowledge, and user experience expertise.
- We ensure every choice—color, font, layout, or campaign—works toward your goals.
- Collaboration & Partnership
- You’re the expert in your business; we’re the expert in design.
- Together, we create something authentic, effective, and uniquely yours.
- Original & Handcrafted
- No cookie-cutter templates or AI-generated shortcuts—just original, handcrafted design built for your brand.
- Authenticity and originality set you apart in a crowded marketplace.
Elevator Pitch
Pixelzz Creative Studio is a design partner for businesses ready to grow. We craft custom brands, websites, and content that go beyond looking good—our work helps you connect, communicate, and thrive.
Tagline Options
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Design with clarity. Creativity with impact.
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Not just pretty—purposeful.
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Where design meets storytelling.
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Crafting brands that connect.
Short Brand Statement
Pixelzz Creative Studio helps businesses tell their stories through design, illustration, and strategy—creating brands that are as meaningful as they are beautiful.
Tone of Voice Guidelines
Voice:
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Professional but approachable
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Strategic yet creative
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Confident, never arrogant
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Inspiring, not overwhelming
Tone:
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Clear and conversational–avoid jargon, keep it human
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Empowering–position the client as capable, with you as their guide
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Creative energy–use playful phrasing when appropriate, but grounded in strategy
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Collaborative–emphasize partnership, “we” more than “I vs. you”
Examples in Action:
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Instead of: “We create visual identities for businesses.”
→ “We help you tell your story through a brand identity that feels authentic, clear, and unforgettable.” -
Instead of: “Our designs are creative and unique.”
→ “We design with purpose, blending creativity and strategy so your brand can stand out and connect with the people who matter most.”
Applications
A brand comes alive in context. From business cards and signage to digital ads and social media, consistency across all applications builds trust and recognition.
Your brand deserves clarity, strategy, and impact
This guide is just one example of how a clear, intentional brand system can elevate your business. At Pixelzz Creative Studio, we help businesses like yours create not just a logo, but a complete brand experience—designed to inspire your audience, build loyalty, and help your business grow.
Let’s talk about building your brand
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