Announcing a desktop briefing for the media for the fashion breakthrough of the century needed something that was going to get the media’s attention. The public relations team had a vision of a zipper, I took this direction and thought if we made the zipper un-zip to reveal the information to book a desktop briefing. I quickly mocked up the look of the zipper and worked with my team to turn our vision into a fully working Flash based zipper unveiling the Fashion Breakthrough of the Century with an option for viewing on mobile devices.
Results – more desktop briefings were scheduled than anticipated.
http://www.sonsiliving.com/blog/breakthrough-of-the-century