GOVENAIRES 2024 SHOW GRAPHICS
Lands’ End – Brand Collateral & Storytelling
Working within the Lands’ End Brand Group, I began my career in branding strategy and storytelling, developing materials that reinforced the company’s timeless, quality-driven identity. I created brand collateral, including marketing pieces and internal communications, that supported the brand’s message and visual consistency.
This experience allowed me to hone my skills in brand storytelling, design, and strategic communication, ensuring every piece reflected Lands’ End’s heritage of craftsmanship, reliability, and classic style.
Categories
Graphic Design
Branding
Commnunications Design
Skills
Adobe Illustrator
Adobe InDesign
Lands’ End – Foundational Branding & Design Experience
My time at Lands’ End was a pivotal experience that laid a strong foundation for my career in branding, design, and storytelling. As a Production Graphic Designer, I worked closely with Creative Directors, gaining invaluable mentorship and insight into developing a cohesive, high-impact brand identity.
I contributed to a wide range of branding projects, including Sears Media, Style Guides, Look Books, and Advertising/Public Relations campaigns, ensuring brand consistency across all touchpoints. Additionally, I spearheaded the redesign of corporate collateral, packaging, and labeling, enhancing the brand’s overall visual impact.
Collaborating with cross-functional teams, I played a key role in crafting marketing materials, retail signage, press kits, and executive-level projects, while also managing vendor relationships, color reviews, and press checks to maintain the highest quality standards.
This experience shaped my approach to strategic branding, design execution, and creative problem-solving, allowing me to develop a deep understanding of how design supports both storytelling and business objectives.