STARDUST CORPORATION—BRAND DEVELOPMENT & MARKETING DESIGN
In a newly created role as Graphic Designer/Marketing Specialist at Stardust Corporation, I played a key role in shaping the company’s creative marketing strategy from the ground up. Tasked with establishing an in-house creative function, I developed a consistent and cohesive brand identity across all marketing channels.
My work included the design and implementation of catalogs, advertising, online catalogs, email alerts, direct mail, and promotional materials, ensuring every piece aligned with the company’s vision and resonated with its audience. I also led photoshoots, managed freelance contractors, and oversaw design, layout, and print production, ensuring high-quality execution from concept to completion.
By blending strategic thinking with design expertise, I helped elevate Stardust Corporation’s marketing presence, creating impactful visuals that supported both brand awareness and sales growth.
Categories
Art Direction
Graphic Design
Branding
Marketing
Skills
Adobe Illustrator
Adobe InDesign
In this role, I was responsible for managing project specifications, print and media buying, and resource allocationfor marketing campaigns. I also developed and implemented graphic standards, creating a cohesive corporate identity. Working closely with sales teams, I helped develop targeted promotional programs, ensuring that creative output was aligned with business objectives and market needs.